Challenge

Annacare Volcanic Cosmetics required an agency’s assistance to help get the business off the ground and establish a reputable brand. Their team needed strategic and digital support throughout the entire launch process: from defining a business and marketing strategy to setting up the business’s e-commerce platform, and planning their content and social media activities.

Solution

From concept to completion, we worked to power the brand’s product development and business strategy, and to best outline an approach for the product launch and on-going support.

Our team played a major role in creating the Annacare Volcanic Cosmetics brand from the ground-up, for which they were responsible for:

• Defining Annacare’s brand positioning
• Establishing their USPs
• Outlining key messaging
• Developing a robust content strategy and plan
• Designing all Annacare’s product labels
• Carrying out photoshoots for social content
• Preparing all digital assets and posts

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Technology

Our team helped design and build the Annacare Volcanic Cosmetics webshop and ensured it was equipped with powerful e-commerce functionality to be hosted on Shopify.

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